Tuesday June 23, 2009
The Biggest Loser gets Asian version on Hallmark channel
The Biggest Loser is a life-changing unscripted US series by NBC in which everybody “loses” to win. It challenges and encourages severely overweight contestants to undergo strenuous physical and mental challenges in order to shed pounds. The one who loses the most gains not only a grand cash prize but also a healthy body!
The Biggest Loser Asia is Hallmark Channel’s first foray into local production, after it successfully secured the broadcast rights for eight seasons of the popular US reality series since early 2009.
NBC Universal Global Networks programming director Karen Johnston said: “Hallmark Channel is synonymous with the best inspirational shows from around the world. Like our programmes, we want to motivate our viewers to truly live life, and what better way than to give many in Asia a taste of The Biggest Loser’s success formula! The Biggest Loser Asia is a rare chance for many to change their lives forever.”
Imagine OmniMedia president and The Biggest Loser Asia executive producer Riaz Mehta said: “We are offering a once in a lifetime opportunity for participants to drastically improve their quality of life. One lucky contestant will become a spokesperson in the drive against obesity in Asia and win US$100,000 along the way!”
Casting for the Asian series is open for those who want and have the desire and competitive edge to vie for this opportunity to change their lives forever.
From June 22 to Aug 31, hopefuls can send in their applications online at www.biggestloserasia.com, in the mail and or turn up at casting events.
The Biggest Loser season 6 is now on the Hallmark Channel at 9pm every Tuesday.
The Biggest Loser Asia Fact Sheet
About The Biggest Loser Asia
Contestants: A total of 30 contestants will be selected for the show Applicants must be citizens or residing in Asia (excluding Japan, Australia, New Zealand) Contestants to be 18-55 years All participants must be able to speak English fluently
Prize Money: US$100,000 (approx. RM360,000).
Format: The first Asian version of life-changing unscripted hit US series where overweight contestants are equipped with weight loss skills and resources to undergo physical makeovers as they compete to lose weight for an ultimate cash prize of US$100,000.
In each one-hour episode, selected participants will face real-life temptations and undergo intense physical training. They will be guided by a team of personal trainers to successfully achieve their life altering goals.
Global Success of The Biggest Loser Franchise
Since its debut in the US in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand. The Biggest Loser has become a worldwide hit airing in over 90 countries and produced n 25 countries. Besides its immensely popular TV show, The Biggest Loser has also launched a New York Times best-selling book series, top-selling fitness DVDs, fitness equipment, protein supplements and countless of other health and lifestyle-based produced. The Biggest Loser was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50.
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